"In order to be irreplaceable one must always be different" - Coco Chanel
Seventh House PR
Imitation goes Loden
"The name Loden is internationally respected. From the moment these garments were first designed they have cut an individual style which other manufacturers have tried and failed to follow. A subtle combination of go-anywhere elegance, rugged quality and understated good taste have earned this remarkable collection a unique place in the world of fashion."